About Lumen
We started as three people who thought creator marketing deserved better than spreadsheets.
Seven years later, we're a full-service agency of strategists, producers, and analysts — still run the same way: accountable to results, not vanity metrics.
Our story
Lumen Collective was founded in 2019 by a former broadcast producer and two performance marketers who kept watching brands treat creator partnerships as an afterthought bolted onto a paid media plan. We built the agency we wished existed: one team that plans the strategy, produces the content, buys the media, and reports on the outcome — with nothing lost in the handoffs.
Today we work with consumer brands across beauty, outdoor, tech, and CPG, running programs from a single campaign to always-on ambassador relationships spanning dozens of creators.
How we work
Discovery
We audit your audience, category, and past campaigns to find the real opportunity.
Strategy
A creator mix, budget allocation, and timeline built around a specific business goal.
Production
Briefing, content review, and delivery — managed end-to-end by a dedicated producer.
Amplification
Top-performing content gets whitelisted and pushed with paid spend where it works.
Reporting
A live dashboard ties every post back to reach, engagement, and revenue.
Leadership
The team behind the campaigns.
Small enough that you'll know every name on your account, senior enough to have seen it work at scale.
Elena Marsh
Founder & CEO
Brand strategy, 15 years in creator media
Devon Ruiz
Head of Production
Ex-broadcast producer, campaign delivery
Sana Okafor
Head of Talent
Creator relationships & negotiation
Jonah Weiss
Head of Paid Media
Whitelisting, performance & ROAS
Let's build a campaign that actually moves the number you care about.
Tell us about your brand and goals — we'll come back with a creator strategy, not a sales deck.
Start a project